Promote the generation of innovative ideas within the Group and support them until they become projects that deliver value and differentiation.
Focus innovation efforts on strategic opportunity areas.
Use technology to create new businesses or significantly improve existing ones, bringing solutions closer to markets and customers to jointly drive sustainable development.
Actively foster collaboration with technology centers, universities, and start-ups to accelerate innovation processes and maximize the impact of initiatives.
Promote a culture that encourages creativity, experimentation, and continuous learning at all levels of the organization, where ideas are valued, calculated risks are taken, and learning comes from both success and failure.
Base all decisions related to innovation on a shared strategic vision embraced across all management levels.
Analyze legal and regulatory requirements that may affect the Innovation Management System environment and implement measures to protect the Group’s intangible assets.
